The company was established nearly 30 years ago and during the formative years we spent a good deal of time moving from one building to another. As the company grew and then subsequently downscaled, we moved yet again to maintain our core manufacturing base in the UK. We have had an interesting journey to date, with substantial product acceptance from the high-end industries, which are particularly difficult to permeate.
Below are some of the highlights of this journey.
15 years of collecting dressing gowns
15 years of collecting dressing gowns from charity and junk shops, become the inspiration for the first Daniel Hanson collection. During this same year Daniel meets, by chance, the Harrods men’s Nightwear buyer on a train!
Harrods buy the first collection of Men’s Nightwear.
New York, New York
Daniel Hanson takes the first collection to New York to show at Salon De Lingerie. Ensuing orders need financing.
Derek Rose Ltd, employs Daniel Hanson as a design consultant and finances the production of the first collection.
Daniel Hanson turns the kitchen in his home into a machine room and employs his first productive operatives. Neiman Marcus USA place their first order.
Barneys: New York, place their first order.
Goodbye Mr Chips
Daniel Hanson leaves his post as Principal Lecturer and Course Leader of the Fashion Department at Nottingham Trent University to dedicate his time to designing, manufacturing and building his brand.
After cutting, making and dispatching the first 3,000 gowns from home, the company takes on its first commercial premises in a disused Raleigh Cycle factory in Nottingham.
Friends from USA
Neiman Marcus USA come over to the UK and visit the company in Nottingham and continue to buy from the collection.
More sales to USA
Bergdorf Goodman USA men and women’s departments first buy from the collection. (This relationship is still ongoing today).
Brooks Brothers USA visit us in Nottingham and a trading relationship starts which lasted until 2016.
Daniel Hanson opens the first shop on Canning Circus, Nottingham.
DL Lord (Burlington Arcade) London, start to buy the collection.
On the move
A move to much larger premises (5000Sq Ft) in Norton Street, Nottingham.
DL Lord (Burlington Arcade) open Daniel Hanson ‘Shop within Shop’.
Beauty of Kimono
The Company shows in Japan and Daniel Hanson begins to discover the origin and beauty of Kimono.
Serious development of a bespoke hand-canvassed tailoring range for men starts.
Hitting Number 1
Elton John first buys Daniel Hanson robes.
Michael Jackson closes Harrods to shop and purchases two Daniel Hanson pashmina dressing gowns.
In the Movies
Penny Rose commissions costume designs for Entrapment (Sean Connery & Catherine Zeta-Jones).
Daniel Hanson creates a separate factory to manufacture fully hand-canvassed suits in the UK and runs out of money.
The Daniel Hanson trading company purchased by Bonsoir of London. Nottingham manufacturing disbanded and moved to Crewekerne, Somerset.
Ozzie Osborne enters the world of Celebrity TV in a Daniel Hanson dressing gown.
Bulk-manufacturing at Bonsoir in Somerset disbanded. Daniel Hanson returns to Nottingham and re-establishes the company with a focus on high value, low volume product design and manufacturing.
Daniel Hanson cited as ‘The Sistine Chapel ceiling of Dressing Gown Luxury. (Simon Carter) The Independent.
Finding our home
The existing company premises were purchased in Nottingham.
Kimono at Harrods
Harrods utilises service corridor to display Daniel Hanson Kimono.
The new Kimono Hall
Harrods reopens the service corridor as a mainline trading site for Daniel Hanson Kimono.
265 Outfits commissioned and made for 47 Ronin (Staring Keanu Reeves).
Turnbull & Asser commissions Daniel Hanson to produce designs and garments to be given to HRH William and Catherine, Duchess of Cambridge as wedding presents.
Greater emphasis put on Bespoke and Made to Order collections.
Funding Circle monies raised to finance website.
Sir Elton John wears his own dressing gown, commissoned from Daniel Hanson in 2011, for the John Lewis' 2018 Christmas TV advert.